PR&Comm Portfolio

Wuliangye | Global Harmony Tour

Campaign Overview

To ring in 2024, Wuliangye brought the spirit of China to one of the world's most iconic stages — Times Square, New York City. On the night of December 31st, the brand's signature "China Red" illuminated the legendary New Year's Eve countdown, positioning Wuliangye at the heart of a globally watched cultural moment.

Locations

New York City, USA
Paris, France

Scope of Work

Social Media & Influencer Activation
Global Media Distribution
Livestreaming & Production

Results

Live broadcast viewership exceeded 2 million across global platforms.
A layered content ecosystem combining short-form KOL content and Weibo KOC seeding delivered strong viral reach.
Over 500 mainstream media placements secured, with coverage spanning Douyin, Red, Weibo and beyond — generating a total exposure of 100 million+ impressions.
Cross-industry media coverage sustained momentum well beyond the event, significantly elevating Wuliangye's global brand visibility and market presence

NAERSI | NYFW Campaign

Locations

New York City, USA

Campaign Overview

Officially invited by New York Fashion Week to stage a dedicated runway show, Naersi set out to use one of the world's most authoritative fashion platforms to establish its international credentials — and redefine what Chinese luxury womenswear means on the global stage.

Scope of Work

PR & Media Relations
VIP & Guest Management
Influencer & KOL Engagement
Social Media Amplification

Results

Media Coverage

560+ domestic and international outlets coordinated, including Vogue, Time, Reuters, and AFP
16+ major Chinese media outlets secured front-page and featured placements simultaneously

Guest & VIP

350+ high-profile guests in attendance, including senior executives from the Icahn Group, Google, and Victoria's Secret, alongside government representatives from both sides

Social & Influencer

41+ leading US fashion influencers coordinated across Instagram
348+ pieces of original content produced across platforms

Total Impact

2.78B total global impressions
1.03B impressions via Tencent and Sina News homepage placements
1.74B impressions across English-language international media
13.34M impressions via celebrity and influencer activity

NBA | Chinese New Year Night

Locations

New York City, USA

Campaign Overview

As part of the NBA's global initiative to connect with Chinese fans worldwide, the Brooklyn Nets hosted a dedicated Chinese Heritage Night — celebrating traditional Chinese culture, strengthening the brand's presence within Chinese communities, and delivering a timely moment of goodwill ahead of the Beijing Winter Olympics.

Scope of Work

Media Relations & Press Coverage
Celebrity & Influencer Marketing
Cross-Industry Brand Collaboration
Social Media Activation & UGC

Results

Media Coverage

Multi-layered media network built across national authority outlets, global sports media, and organic social channels
Comprehensive international coverage amplifying the event's visibility well beyond the arena

Celebrity & Talent

27 high-profile celebrity guests activated across social platforms
Original player video content produced and distributed for authentic audience engagement

Social & Cultural Impact

Large-scale social media resonance achieved across both Chinese and international entertainment and sports audiences
Deep integration of Chinese traditional culture with a global sports IP, delivering high-value exposure for sponsors and measurable uplift in cross-cultural brand affinity and community engagement

JETOUR | G700 Global Launch & Media Test Drive

Locations

Dubai, UAE

Campaign Overview

The G700 marks Jetour's first entry into the premium and luxury vehicle segment — a strategic leap for the brand. The Dubai launch was structured across two phases: an official unveiling event and a media test drive programme, designed to introduce the G700 to global automotive media and establish its credentials on the international stage.

Scope of Work

Media Relations & Press Coverage
Content Creation & PR
Influencer & KOL Engagement
Media Invitation & Hospitality
Live Streaming

Results

Media & Publishing

2,678 total pieces of coverage published across global channels
180 domestic editorial placements with 2,101 distribution instances
3,000+ overseas social media posts and activations

Reach & Impressions

2B+ total global impressions
200M+ impressions generated through KOL partnership content
5M+ views on official live stream broadcast

Content Performance

160+ media representatives and KOLs participated across both event phases
10+ short-form videos surpassed 10M views individually

Haier | Australian Open Partnership Announcement Ceremony

Locations

Melbourne, Australia

Campaign Overview

Haier's official signing as a partner of the Australian Open marked another milestone in the brand's global sports sponsorship strategy — following partnerships with the French Open, ATP World Tour, and 2024 China Open. The campaign was designed to maximise the visibility of the announcement across international media and reinforce Haier's positioning as a globally recognised consumer brand.

Scope of Work

Global Media Distribution & PR

Results

Media Coverage

Coverage reached 20+ countries and regions worldwide
Targeted placement across sports, consumer electronics, technology, finance, and news verticals — ensuring multi-sector brand resonance beyond a single audience category

Reach & Impressions