PR&Comm Portfolio
Wuliangye | Global Harmony Tour
Campaign Overview
To ring in 2024, Wuliangye brought the spirit of China to one of the world's most iconic stages — Times Square, New York City. On the night of December 31st, the brand's signature "China Red" illuminated the legendary New Year's Eve countdown, positioning Wuliangye at the heart of a globally watched cultural moment.
Locations
New York City, USA
Paris, France
Scope of Work
Social Media & Influencer Activation
Global Media Distribution
Livestreaming & Production
Results
Live broadcast viewership exceeded 2 million across global platforms.
A layered content ecosystem combining short-form KOL content and Weibo KOC seeding delivered strong viral reach.
Over 500 mainstream media placements secured, with coverage spanning Douyin, Red, Weibo and beyond — generating a total exposure of 100 million+ impressions.
Cross-industry media coverage sustained momentum well beyond the event, significantly elevating Wuliangye's global brand visibility and market presence
NAERSI | NYFW Campaign
Locations
New York City, USA
Campaign Overview
Officially invited by New York Fashion Week to stage a dedicated runway show, Naersi set out to use one of the world's most authoritative fashion platforms to establish its international credentials — and redefine what Chinese luxury womenswear means on the global stage.
Scope of Work
PR & Media Relations
VIP & Guest Management
Influencer & KOL Engagement
Social Media Amplification
Results
Media Coverage
560+ domestic and international outlets coordinated, including Vogue, Time, Reuters, and AFP
16+ major Chinese media outlets secured front-page and featured placements simultaneously
Guest & VIP
350+ high-profile guests in attendance, including senior executives from the Icahn Group, Google, and Victoria's Secret, alongside government representatives from both sides
Social & Influencer
41+ leading US fashion influencers coordinated across Instagram
348+ pieces of original content produced across platforms
Total Impact
2.78B total global impressions
1.03B impressions via Tencent and Sina News homepage placements
1.74B impressions across English-language international media
13.34M impressions via celebrity and influencer activity
NBA | Chinese New Year Night
Locations
New York City, USA
Campaign Overview
As part of the NBA's global initiative to connect with Chinese fans worldwide, the Brooklyn Nets hosted a dedicated Chinese Heritage Night — celebrating traditional Chinese culture, strengthening the brand's presence within Chinese communities, and delivering a timely moment of goodwill ahead of the Beijing Winter Olympics.
Scope of Work
Media Relations & Press Coverage
Celebrity & Influencer Marketing
Cross-Industry Brand Collaboration
Social Media Activation & UGC
Results
Media Coverage
Multi-layered media network built across national authority outlets, global sports media, and organic social channels
Comprehensive international coverage amplifying the event's visibility well beyond the arena
Celebrity & Talent
27 high-profile celebrity guests activated across social platforms
Original player video content produced and distributed for authentic audience engagement
Social & Cultural Impact
Large-scale social media resonance achieved across both Chinese and international entertainment and sports audiences
Deep integration of Chinese traditional culture with a global sports IP, delivering high-value exposure for sponsors and measurable uplift in cross-cultural brand affinity and community engagement
NBA | Chinese New Year Night
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